Does your organisation have a strong visual identity? And is this in evidence in your business premises?
Promoting a strong brand image is essential for organisations in all sectors, not just commercial or retail businesses. From public service sectors, educational and government through to office, industrial, hospitality and entertainment, it enhances your credibility if you’re easily identifiable.
And one of the most effective ways of doing this is to make a statement with the flooring across your organisation.
Transform an ordinary looking space
When a visitor enters your premises, do they immediately have a visual sense of your personality? Beyond the signage in your reception, what else in the building displays your corporate identity? Your brand image should be evident throughout the workplace in your décor and flooring.
For instance, is there a colour or colour scheme that your company or organisation is known for? A good example of this is the way Sainsbury’s uses the colour orange.
You can use your own colour to transform an otherwise generic space. Then when a visitor comes to your premises, they immediately know they’re in your business environment by the colour or signature patterns or logos on your floors.
Customise your flooring with your logo
The latest technology has made it easy to take logos and print them onto all types of materials and flooring.
You can customise carpet tiles or linoleum with your organisation’s brand or logo. Linoleum is highly flexible and is available as a sheet or tiles that can be cut to fit any space.
Branding your flooring is an effective and affordable way to bring your corporate identity to life in your building. The process is simple, and we can produce flooring that becomes an eye-catching feature of your workplace.
Create consistency and themes
Reinforcing your identity via your flooring gives you the opportunity to direct the theme and flow of your premises.
Some organisations prefer to have the same flooring throughout the building. That way, there’s a consistent company image throughout that reflects professionalism and efficiency.
However, for some organisations, their flooring is a way of defining the space and giving a theme to each room. You can reflect the activity that takes place in that area by the flooring. This works well in leisure centres, healthcare organisations and the recreation and hospitality industry.
Giving your business premises a flooring makeover will help you stand out from the crowd and differentiate yourself from your competitors. So, if you’re planning to refresh your workspace, start from the ground up.
Would you like to find out more about corporate flooring?
Whatever your space or style, we can find a look that’s right for your interior. Our design and flooring specialists will be happy to discuss various options with you.
From inception to completion, we meet all health and safety guidelines and are fully covered for commercial and employer’s liability insurance. All our flooring installers are CSCS registered and monitored to the highest standards.